Design Breakthrough of the Week

Upside-down ketchup bottle

I saw one of these upside-down bottles at Black Angus the other night . . .

The frustrated diner battling a ketchup bottle is part of our cultural vocabulary, and the solution turns out to be as simple as turning the problem upside down!?

I couldn’t decide if this was a stroke of brilliance or whether we’re all fools for not thinking of it decades ago . . .

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