Design Breakthrough of the Week

Upside-down ketchup bottle

I saw one of these upside-down bottles at Black Angus the other night . . .

The frustrated diner battling a ketchup bottle is part of our cultural vocabulary, and the solution turns out to be as simple as turning the problem upside down!?

I couldn’t decide if this was a stroke of brilliance or whether we’re all fools for not thinking of it decades ago . . .

  1 comment for “Design Breakthrough of the Week

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    9 Jul 2009 at 10:09 pm

    Heh heh, kinda funny.

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