Lack of Privacy Is Part of the Deal


Product endorsement is “implicitly aspirational”:

The grandaddy of such advertising in the modern age, of course, is three simple words: “Be Like Mike.” Once you’re asking people to be like you, you’re inviting them to wonder about the “you” they’re supposed to want to be like. End of privacy. In case your agents, lawyers, managers, and other handlers didn’t mention it, that’s the deal.

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