USC’s Coliseum negotiations website implores fans to attend today’s commission meeting. It’s part of USC’s public-relations strategy to get the public to express outrage. So far, that ploy’s resulted in death threats against commission member Bill Chadwick and general manager Pat Lynch.

A USC official just shrugged his shoulders at that little byproduct of the negotiations.

Let’s see if I understand the cause and effect here. Encouraging people to attend a committee meeting resulted in death threats?

OK, that’s understandable . . . I hate meetings myself.

In 1926, MGM called USC and sent actress Greta Garbo down to pose for some publicity photos with the track team.

Garbo initially refused until MGM deducted $25 from her salary, which convinced her to head to campus and don a USC track singlet.