EppsNet Archive: John Sculley

Do You Want to Take the Human Race to the Next Plateau?

28 Jul 2013 /
Geoffrey Moore One on One, DEMO Fall 2011

Geoffrey Moore (Photo credit: The DEMO Conference)

In 1986, Steve Jobs famously challenged John Sculley, asking him if he wanted to keep on making sugar water or help Apple change the world. While that did not quite work out the way either of them intended, the challenge itself still holds. Do you want to spend your next decade developing more digital distractions to amuse people while they stand in line at Starbuck’s, or do you want to take the human race to the next plateau?