EppsNet Archive: Pepsi

A Brutally Honest Tagline

18 Mar 2016 /


Do You Want to Take the Human Race to the Next Plateau?

28 Jul 2013 /
Geoffrey Moore One on One, DEMO Fall 2011

Geoffrey Moore (Photo credit: The DEMO Conference)

In 1986, Steve Jobs famously challenged John Sculley, asking him if he wanted to keep on making sugar water or help Apple change the world. While that did not quite work out the way either of them intended, the challenge itself still holds. Do you want to spend your next decade developing more digital distractions to amuse people while they stand in line at Starbuck’s, or do you want to take the human race to the next plateau?


This Diet Pepsi tastes like paint thinner. If this is my last update ever, I love you guyzzz . . .

Posted by on 6 Dec 2011

False Advertising

14 Sep 2009 /

There’s a sign in the Taco Bell/KFC drive-thru advertising a “Value Drink” for 99 cents. It looks like a pretty sweet deal because the cup is at least three feet tall.

“How big is the Value Drink?” I ask the drive-thru voice.

“16 ounces,” she says.

“Really? It looks a lot bigger than that on the sign.”

“It’s a trick,” she says. “That’s not the actual size.”

“In that case,” I say, “just give me a large Diet Pepsi.”