EppsNet Archive: Pepsi

A Brutally Honest Tagline

A Brutally Honest Tagline https://t.co/3hndnyEYTS #branding #startup #brand pic.twitter.com/r8KvhSR9Kt — Igor Naming Agency (@igornaming) March 16, 2016 Read more →

Do You Want to Take the Human Race to the Next Plateau?

In 1986, Steve Jobs famously challenged John Sculley, asking him if he wanted to keep on making sugar water or help Apple change the world. While that did not quite work out the way either of them intended, the challenge itself still holds. Do you want to spend your next decade developing more digital distractions to amuse people while they stand in line at Starbuck’s, or do you want to take the human race to the next plateau? — Geoffrey Moore Read more →

Aside

This Diet Pepsi tastes like paint thinner. If this is my last update ever, I love you guyzzz . . .

False Advertising

There’s a sign in the Taco Bell/KFC drive-thru advertising a “Value Drink” for 99 cents. It looks like a pretty sweet deal because the cup is at least three feet tall. “How big is the Value Drink?” I ask the drive-thru voice. “16 ounces,” she says. “Really? It looks a lot bigger than that on the sign.” “It’s a trick,” she says. “That’s not the actual size.” “In that case,” I say, “just give me a large Diet Pepsi.” Read more →