In 1986, Steve Jobs famously challenged John Sculley, asking him if he wanted to keep on making sugar water or help Apple change the world. While that did not quite work out the way either of them intended, the challenge itself still holds. Do you want to spend your next decade developing more digital distractions to amuse people while they stand in line at Starbuck’s, or do you want to take the human race to the next plateau?
Notes from the Golden Orange
EppsNet Archive: Steve Jobs
He was utterly intolerant and disdainful of, and even mean spirited about, mediocrity. Not a designer himself, but a sublime critical thinker, he totally focused his life’s work on design perfection. This intensity, obsessiveness, and his total lack of compassion about others’ inferior thinking resulted – over a period of about 25 years, in five or six truly, climactically great products (the reader – as an exercise – may figure out
what they were, and why they make the cut.)
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.
- Reading: "How To Control Flow Within Your Web Designs – Speckyboy Design Magazine"( http://twitthis.com/zjfary ) #
- RT @thesulk: Look, there are three ways this can go. My way or the highway. Or surface streets. #
- RT @eddiepepitone: I wish I had a new product to unveil today like steve jobs does at apple. Instead I just want to say life sucks. #
- RT @jdickerson: Mel Gibson worries there are groups of indigenous peoples that may die out before he has a chance to insult them. #
Bill Gates and the Microsoft crowd have been very prominent in charitable circles, saving Africans from disease, etc. By contrast, a Google search for “Steve Jobs charity” or “Steve Jobs donation” turns up nothing except an article on how Apple bought him a $90 million Gulfstream bizjet.
So… if Steve Jobs doesn’t give money to charity and doesn’t pay for his own jet, is he doing something interesting with his $billions?