My son has a math test today. He was up till 3 a.m. studying for it. In my experience, a positive mindset is essential to successful test-taking, so on the drive to school, I give him a piece of advice. “Walk into the classroom,” I say, “look at the teacher and lay down a challenge, like ‘Let’s do it.’” “It’s not her test,” the boy says. “What does that mean?” “It means every class takes the same test — Schneider, D’Antonio . . .” “THAT DOESN’T MATTER,” I say. “The important thing is to lay down the challenge. ‘Stop bitin’ on my styles.’ Granted, that one doesn’t make any sense, but it gives you the positive mental framework that you need for mathematical success.” Read more →
Author Archive: Paul Epps
It’s Not About You
It has to be about your readers, who will, it’s hoped, become your customers. It has to be about making them awesome. So, for example, if you’re selling a clever attachment to a camera that diffuses harsh flash light, don’t talk about the technical features or about your holiday sale (10 percent off!). Make a list of 10 tips for being a better photographer. If you’re opening a restaurant, don’t blog about your menu. Blog about great food. You’ll attract foodies who don’t care about your restaurant yet. If you make superior, single-source chocolate, don’t write about that great trip you took to the Dominican Republic to source cocoa beans. That’s all about you. Instead, write the definitive article about making chocolate-covered strawberries. For the next 10 years, whenever a gourmand or a baker searches Google for a recipe on how to make chocolate-covered strawberries, he or she will find… Read more →
If It’s Them or Me, It’s Me
Authorities say a motorist has driven off a cliff, plunging about 200 feet down a steep canyon near Calabasas, after swerving to avoid an animal on the road. — Driver Avoids Animal, Careens Off Calabasas Cliff – cbs2.com Ouch — was he a PETA member? I like animals. I ran over a squirrel once and I felt terrible about it but the little critter just dashed right out in front of my car. However — in the event of having to make a split-second decision between clobbering an animal and driving off a cliff, well, the animal is going to get it. On a side note, kudos to the headline writer for the alliteration: “Careens Off Calabasas Cliff.” Who says a liberal arts education isn’t good for anything? Read more →
Signs That Things Aren’t Going Well
You watch Saw 1-8 for 36 hours straight. You think you are in the Saw movies. You buy a saw. — Eddie Pepitone Read more →
Only Variety Can Absorb Variety
The well-known law of cybernetics — “Only variety can absorb variety” — states that a system cannot meet increasing variety in its environment unless it increases the range of its response repertoire (Ashby’s law of requisite variety, 1956). In lay terms it means one has to be just as messy as the surrounding situation. — Ninety-Nine Rules for Managing “Faster, Better, Cheaper” Projects Read more →
Why Don’t We Do It in the Road?
Experts say the belief that sexual activities can lead to a second heart attack consists of a little bit of truth, but research suggests that it is largely exaggerated. People can have sex after their heart attacks. In fact, the more you exercise — including having sex — the better your odds. As a safety precaution, “You sort of have to test yourself on the sidewalk before you test yourself in the bedroom,” says Dr. Gerald W. Neuberg, cardiologist and director of the intensive care unit at New York-Presbyterian Hospital. — “Is Sex Safe After Heart Attack?” Read more →
Visualize the Properties
Imagine and identify the few properties of your product or service that will gratify the customer’s need. Visualize the properties, desire them yourself, and everywhere ensure and intensify their presence. — Jim McCarthy Read more →
The Goal on a Project
The goal on a project is not to have the correct plan in advance but to make the right decisions every day as things that were unknown become known. — Jim McCarthy Read more →
Cat Kung Fu
In and Out of the Dark
of one hundred movies there’s one that’s fair, one that’s good and ninety-eight that are very bad. . . . . . . millions of dollars spent to create something more terrible than the actual lives of most living things; one should never have to pay an admission to hell. — Charles Bukowski, “in and out of the dark” Read more →
A Life of Ease
Presenting Data and Information
Looking over my notes from an Edward Tufte course . . . Details lead to credibility. Every paragraph, chart, etc., should lend credibility to your argument and give your audience a reason to believe. Great design disappears; it gives itself up to the content. There’s no “right way” to display data. Try a few different approaches. Tables are often better than graphics. Don’t get it original, get it right. Don’t underestimate your audience. Don’t pander or patronize. Read more →
Fundamental Principles of Analytical Design
Looking over my notes from an Edward Tufte course . . . Show comparisons, contrasts, differences. Show causality, mechanism, explanation, systematic structure. Show multivariate data; that is, show more than 1 or 2 variables. Completely integrate words, numbers, images, diagrams. Thoroughly describe the evidence. Provide a detailed title, indicate the authors and sponsors, document the data sources, show complete measurement scales, point out relevant issues. Analytical presentations ultimately stand or fall depending on the quality, relevance, and integrity of their content. Read more →
Forget the Olympics, It’s the Westminster Dog Show!
[Photos via Deadspin.] Read more →
Twitter: 2010-02-18
RT @capricecrane: So is this the Tiger Woods press conference where he decides who gets the final rose? # Four Ways of Looking at Twitter – Harvard Business Review: http://bit.ly/9TTYFi # Read more →
What if the Amount of Fog Stays Exactly The Same?
The Bay Area just had its foggiest May in 50 years. And thanks to global warming, it’s about to get even foggier. — “Get ready for even foggier summers,” July 6, 2009 The sight of Golden Gate Bridge towering above the fog will become increasing rare as climate change warms San Francisco bay, scientists have found. — “Fog over San Francisco thins by a third due to climate change,” Feb. 15, 2010 Read more →
Here’s a Tip If You Want to Talk to Me
As a member of the Trojan Network and a graduate of the School of Engineering, I make myself available to answer questions from current USC engineering students about what life might have in store for them. I got an email today from a young man who included this priceless bit of information: “When you got your master’s degree, I was one year old.” Really?! It seems like just last week but thanks for reminding me that 20 years have gone by. Look kids — if you want to do a computation like that, go ahead, but keep the results to yourself . . . Read more →
Winter in Los Angeles
USC in the foreground, downtown in the background . . . Read more →
Westminster Pugs
Moving Away from Joy
Behavioral economist Daniel Kahneman suggests that we have two selves: an experiencing self and a remembering self. . . . Your experiencing self lives in the present and is happiest spending time around people you like. . . . The remembering self cares about story, and about appearances. . . . Your remembering self cares about money and mobility deeply. Why? No one wants to be remembered as the person who “didn’t do anything with their life.” Getting rich and moving around a lot adds dramatic, tangible plot-points to your story, which comforts your remembering self greatly. But your experiencing self can easily be less happy. What if you are unable to turn your money into people you enjoy spending time with? What if you move away from the people and places that bring you joy? — Dave Troy Read more →