Author Archive: Paul Epps

Best Picture

 

(well, it might be that people see so many movies that when they finally see one not so bad as the others, they think it’s great. an Academy Award means that you don’t stink quite as much as your cousin.) — Charles Bukowski, “in and out of the dark” There are 10 nominees now for Best Picture?! I had no idea. The best movie of the year was Up. The other nine I didn’t see. If any of them were better than Up, then why didn’t I see them? Answer that one for me. Read more →

Converting to Dog-Time

 

Because I’m pressed for time, I take the dog for a short walk this evening, just long enough to take care of the essentials. My wife is concerned that five minutes isn’t enough exercise for the little guy, but isn’t a five-minute walk equivalent to a 35-minute walk for dogs? Read more →

Cooking Tips (Given the Unidirectional Nature of Time)

 

“How long would you microwave this for?” my son asks, holding a bowl of refried beans and chopped chicken. “I’d start out with a minute,” I say. “A minute?!” “Yeah. Is that too much?” “It’s too little.” “Well, I’d rather start out by undercooking the food a little bit because I can always cook it some more, whereas once I’ve fried it into a flaming gob, I don’t have any recourse.” “You’re weak,” he says. “Okay, do it your way, Volcano Joe.” Read more →

Twitter: 2010-03-03

 

RT @letwits: "Exotic animals, kept in captivity, trained to perform". CNN anchors talking about….CNN anchors? # RT @SarahKSilverman: Spotted a homeless man w/a coat ovr his shoulders & full-on James Brown hair. He's the hardest wrkn man in no-business. # Read more →

Tips for Test Takers

 

My son has a math test today. He was up till 3 a.m. studying for it. In my experience, a positive mindset is essential to successful test-taking, so on the drive to school, I give him a piece of advice. “Walk into the classroom,” I say, “look at the teacher and lay down a challenge, like ‘Let’s do it.’” “It’s not her test,” the boy says. “What does that mean?” “It means every class takes the same test — Schneider, D’Antonio . . .” “THAT DOESN’T MATTER,” I say. “The important thing is to lay down the challenge. ‘Stop bitin’ on my styles.’ Granted, that one doesn’t make any sense, but it gives you the positive mental framework that you need for mathematical success.” Read more →

It’s Not About You

 

It has to be about your readers, who will, it’s hoped, become your customers. It has to be about making them awesome. So, for example, if you’re selling a clever attachment to a camera that diffuses harsh flash light, don’t talk about the technical features or about your holiday sale (10 percent off!). Make a list of 10 tips for being a better photographer. If you’re opening a restaurant, don’t blog about your menu. Blog about great food. You’ll attract foodies who don’t care about your restaurant yet. If you make superior, single-source chocolate, don’t write about that great trip you took to the Dominican Republic to source cocoa beans. That’s all about you. Instead, write the definitive article about making chocolate-covered strawberries. For the next 10 years, whenever a gourmand or a baker searches Google for a recipe on how to make chocolate-covered strawberries, he or she will find… Read more →

If It’s Them or Me, It’s Me

 

Authorities say a motorist has driven off a cliff, plunging about 200 feet down a steep canyon near Calabasas, after swerving to avoid an animal on the road. — Driver Avoids Animal, Careens Off Calabasas Cliff – cbs2.com Ouch — was he a PETA member? I like animals. I ran over a squirrel once and I felt terrible about it but the little critter just dashed right out in front of my car. However — in the event of having to make a split-second decision between clobbering an animal and driving off a cliff, well, the animal is going to get it. On a side note, kudos to the headline writer for the alliteration: “Careens Off Calabasas Cliff.” Who says a liberal arts education isn’t good for anything? Read more →

Only Variety Can Absorb Variety

 

The well-known law of cybernetics — “Only variety can absorb variety” — states that a system cannot meet increasing variety in its environment unless it increases the range of its response repertoire (Ashby’s law of requisite variety, 1956). In lay terms it means one has to be just as messy as the surrounding situation. — Ninety-Nine Rules for Managing “Faster, Better, Cheaper” Projects Read more →

Why Don’t We Do It in the Road?

 

Experts say the belief that sexual activities can lead to a second heart attack consists of a little bit of truth, but research suggests that it is largely exaggerated. People can have sex after their heart attacks. In fact, the more you exercise — including having sex — the better your odds. As a safety precaution, “You sort of have to test yourself on the sidewalk before you test yourself in the bedroom,” says Dr. Gerald W. Neuberg, cardiologist and director of the intensive care unit at New York-Presbyterian Hospital. — “Is Sex Safe After Heart Attack?” Read more →

Visualize the Properties

 

Imagine and identify the few properties of your product or service that will gratify the customer’s need. Visualize the properties, desire them yourself, and everywhere ensure and intensify their presence. — Jim McCarthy Read more →

In and Out of the Dark

 

of one hundred movies there’s one that’s fair, one that’s good and ninety-eight that are very bad. . . . . . . millions of dollars spent to create something more terrible than the actual lives of most living things; one should never have to pay an admission to hell. — Charles Bukowski, “in and out of the dark” Read more →

Presenting Data and Information

 

Looking over my notes from an Edward Tufte course . . . Details lead to credibility. Every paragraph, chart, etc., should lend credibility to your argument and give your audience a reason to believe. Great design disappears; it gives itself up to the content. There’s no “right way” to display data. Try a few different approaches. Tables are often better than graphics. Don’t get it original, get it right. Don’t underestimate your audience. Don’t pander or patronize. Read more →

Fundamental Principles of Analytical Design

 

Looking over my notes from an Edward Tufte course . . . Show comparisons, contrasts, differences. Show causality, mechanism, explanation, systematic structure. Show multivariate data; that is, show more than 1 or 2 variables. Completely integrate words, numbers, images, diagrams. Thoroughly describe the evidence. Provide a detailed title, indicate the authors and sponsors, document the data sources, show complete measurement scales, point out relevant issues. Analytical presentations ultimately stand or fall depending on the quality, relevance, and integrity of their content. Read more →

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