What needs changing is the way the media deals with the conflicting claims of science and pseudoscience. You can’t be “fair and balanced.” You can only be fair or balanced. To be fair is to tell the truth; to be balanced is to tell a truth, tell a lie, and then let the public determine which is which — and this, of course, isn’t fair to anyone. People are busy! They have jobs to attend, children to raise, hobbies to pursue. They can’t go out and investigate every last crazy claim. They deserve a media unashamed of telling the best truths it can.