EppsNet Archive: Customers

Overheard

Person with a sales job: “I hate a job where the customer is always right. That’s bullshit. I don’t get paid a million dollars to put up with this stuff.” Makes me glad I learned a skill . . . Read more →

Customer Discovery and Customer Validation

Ask yourself these questions: Do these users in your user stories exist and have you ever spoken to them? How are these features helping your customers achieve their goals? Are these benefits based on any quantitative or qualitative data? — The Product Owner’s Dilemma | Scrumology Read more →

It’s Not About You

It has to be about your readers, who will, it’s hoped, become your customers. It has to be about making them awesome. So, for example, if you’re selling a clever attachment to a camera that diffuses harsh flash light, don’t talk about the technical features or about your holiday sale (10 percent off!). Make a list of 10 tips for being a better photographer. If you’re opening a restaurant, don’t blog about your menu. Blog about great food. You’ll attract foodies who don’t care about your restaurant yet. If you make superior, single-source chocolate, don’t write about that great trip you took to the Dominican Republic to source cocoa beans. That’s all about you. Instead, write the definitive article about making chocolate-covered strawberries. For the next 10 years, whenever a gourmand or a baker searches Google for a recipe on how to make chocolate-covered strawberries, he or she will find… Read more →

The Customer is NOT Always Right

Great sequence of posts on the scrumdevelopment Yahoo group . . . Person A says the number one rule of business is that the customer is always right. Person B says the customer is NOT always right, like his customer who wants an auction system like eBay on a budget of $1,500. Person A says Person B needs to shut up and listen to the customer. Person B says I AM listening. They want something like Ebay for $1500. They want me to build a full Ebay clone this weekend and then tweak it until they’re happy over the next two weeks. I have listened carefully and diligently and have confirmed multiple times. This is definitely what they want. They’d also like time travel, but they don’t need that until April. The point I’m making is that there are many reasons why just listening to your customer and giving them… Read more →