The notion that we have limited access to the workings of our minds is difficult to accept because, naturally, it is alien to our experience but it is true: You know far less about yourself than you feel you do. A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. It is the consistency of information that matters for a good story, not its completeness. Indeed, you will often find that knowing little makes it easier to fit everything you know into a coherent pattern. The exaggerated faith in small samples is only one example of a more general illusion — we pay more attention to the content of messages than to information about their reliability, and as a result end up with a view of the world around us that is simpler and more coherent than… Read more →