EppsNet Archive: Multitasking

Clifford Nass, 1958-2013


One of his most publicized research projects was a 2009 study on multitasking. He and his colleagues presumed that people who frequently juggle computer, phone or television screens, or just different applications, would display some special skill at ignoring irrelevant information, or efficiently switching between tasks, or that they would prove to have a particularly orderly memory. “We all bet high multitaskers were going to be stars at something,” he said in an interview with the PBS program “Frontline” after the paper he and his colleagues wrote, “Cognitive Control in Media Multitaskers,” was published in 2009. “We were absolutely shocked,” he said. “We all lost our bets. It turns out multitaskers are terrible at every aspect of multitasking. They’re terrible at ignoring irrelevant information; they’re terrible at keeping information in their head nicely and neatly organized; and they’re terrible at switching from one task to another.” He added, “One would… Read more →

A 7-Step Process to Achieving Your Goals


Freak out. This is a very important part of the process. Seriously. Look at the list of everything you’ve been trying to work on concurrently, or meaning to work on, and see how infeasible that list really is. Then look at the one or two or three things you really really really want to accomplish, and let yourself soak in the truth: you are not going to get your most valued goals accomplished when you are trying to do this many things. — A 7-Step Process to Achieving Your Goals – Alexandra Samuel – Harvard Business Review Read more →