EppsNet Archive: Natural Products

‘Natural’ Product Claims Can Be Murky

Whole Foods Markets Inc. last fall started selling a new brand of laundry detergent called Nature’s Power, whose green bottle claims the product is made “with plant-derived soaps.” Its top active ingredient, a commonly used cleaning agent called sodium laureth sulfate, is found in plenty of its mainstream peers, including Arm & Hammer, which like Nature’s Power is made by… Read more →