EppsNet Archive: Persuasion

Now, if we want people to do certain things and if we are indifferent as to why they do them, then no affective appeals need be excluded. Some political candidates want us to vote for them regardless of our reasons for doing so. Therefore, if we hate the rich, they will snarl at the rich for us; if we dislike strikers, they will snarl at the strikers; if we like clambakes, they will throw clambakes; if the majority of us like hillbilly music, they may say nothing about the problems of government, but travel among their constituencies with hillbilly bands. — S.I. Hayakawa, Language in Thought and Action Read more →