Now, if we want people to do certain things and if we are indifferent as to why they do them, then no affective appeals need be excluded. Some political candidates want us to vote for them regardless of our reasons for doing so. Therefore, if we hate the rich, they will snarl at the rich for us; if we dislike strikers, they will snarl at the strikers; if we like clambakes, they will throw clambakes; if the majority of us like hillbilly music, they may say nothing about the problems of government, but travel among their constituencies with hillbilly bands. — S.I. Hayakawa, Language in Thought and Action Read more →
EppsNet Archive: S. I. Hayakawa
Fame and Fortune Are Within Your Grasp
Select a topic about which you have little information but many prejudices, such as “Whither Modern Youth?” “The Menace of Federal Encroachments on American Freedom,” “The National Association of Manufacturers: A Threat to Democracy,” “Big Unions: A Threat to Free Enterprise,” “What’s Wrong with Modern Women,” “Let’s Cut the Fads and Frills from Education,” or “The South: Yesterday and Today,” and write a one-thousand-word essay consisting solely of sweeping generalizations, broad judgments, and unfounded inferences. Use plenty of “loaded” words. Knock off five points (out of a possible 100) for each verifiable fact used. If you can consistently score 95 or better on all these and other such topics, and your grammar and spelling are plausible, leave your present job. Or quit school. Fame and fortune are within your grasp. — S.I. Hayakawa, Language in Thought and Action Read more →