Let the Rubes in on the Gag

13 Nov 2006 /

If there’s any justice, David Letterman will one day be recognized as the father of our era.

Like other great men, Letterman knew that Americans were dumb as rocks but still had their pride, so if you were going to feed them the intellectual equivalent of hogslop, you had better flatter their intelligence at the same time. . . .

Let the rubes in on the gag. Call the pet tricks “stupid,” make the showbiz flash-and-rattle even stupider than it needed to be, and cheerfully represent yourself as the hollowest of hollow men, and the suckers would applaud not only your twaddle, but the label on the twaddle that said it was twaddle.

alicublog

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