The Way to Write English

I notice that you use plain, simple English, short words and brief sentences. That is the way to write English–it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in.

— Mark Twain
 

Enron’s performance in 2000 was a success by any measure, as we continued to outdistance the competition and solidify our leadership in each of our major businesses. We have robust networks of strategic assets that we own or have contractual access to, which give us greater flexibility and speed to reliably deliver widespread logistical solutions. . . . We have metamorphosed from an asset-based pipeline and power generating company to a marketing and logistics company whose biggest assets are its well-established business approach and its innovative people.

— Enron Annual Report, 2000

Source: Why Business People Speak Like Idiots: A Bullfighter’s Guide by Brian Fugere, Chelsea Hardaway & Jon Warshawsky

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