Fundamental Principles of Analytical Design

Edward Tufte 'Presenting Data and Information Lecture'

Looking over my notes from an Edward Tufte course . . .

  1. Show comparisons, contrasts, differences.
  2. Show causality, mechanism, explanation, systematic structure.
  3. Show multivariate data; that is, show more than 1 or 2 variables.
  4. Completely integrate words, numbers, images, diagrams.
  5. Thoroughly describe the evidence. Provide a detailed title, indicate the authors and sponsors, document the data sources, show complete measurement scales, point out relevant issues.
  6. Analytical presentations ultimately stand or fall depending on the quality, relevance, and integrity of their content.

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