Looking over my notes from an Edward Tufte course . . .
- Details lead to credibility.
- Every paragraph, chart, etc., should lend credibility to your argument and give your audience a reason to believe.
- Great design disappears; it gives itself up to the content.
- There’s no “right way” to display data. Try a few different approaches.
- Tables are often better than graphics.
- Don’t get it original, get it right.
- Don’t underestimate your audience. Don’t pander or patronize.