Profanity in Book Titles

Powell’s Books emailed a list of self-care titles aimed at making readers happier and healthier and saner.

A surprisingly high (to me) percentage of the titles — 3 out of 25 (12 percent) — contain the word “fuck.” One title includes the word “shit” but it’s also one of the titles that uses “fuck” so I’m not going to double-count it.

Is this a new publishing industry strategy to reawaken people’s interest in reading? Personally I don’t care for it . . .

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