EppsNet Archive: Advertising

David Hogg’s College Prospects

A CNN news anchor asked Parkland shooting survivor and graduating senior David Hogg “what kind of dumbass colleges” would reject his application. As it happens, the dumbass colleges include UCLA and three other UC schools: UC San Diego, UC Irvine and UC Santa Barbara. Hogg scored a 1270 on the SAT. 1270 SAT scores are a dime a dozen. If… Read more →

A Brutally Honest Tagline

A Brutally Honest Tagline https://t.co/3hndnyEYTS #branding #startup #brand pic.twitter.com/r8KvhSR9Kt — Igor Naming Agency (@igornaming) March 16, 2016 Read more →

Does Anyone Else See a Problem Here?

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25 Concepts to Facilitate Judicious Use of Psychiatric Drugs

I’m not a doctor, nor do I play one on TV, but I did stay at a Holiday Inn Express last night . . . I also took a Colgate University class on medicating for mental health and judicious use of psychiatric drugs. A psychiatric medication is only one useful tool among a collection of useful tools. Remember to also… Read more →

The College Football Playoff is Working

Under the old two-team BCS format, the teams that lost the semifinal games — Alabama and Florida State — would likely have played each other in the championship game, while the two winners — Oregon and Ohio State — would likely have been voted out. Florida State, as the defending champs and only undefeated team, would have been in for… Read more →

More People I’m Sick Unto Death Of

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Rough Layouts Sell the Idea Better Than Polished Ones

This was written by an ad man but I can see it applying to other endeavors, like designing a software interface: If you show a client a highly polished computer layout, he will probably reject it. There is either too much to worry about or not enough to worry about. They are equally bad. It is a fait accompli. There… Read more →

Meeting Ron Artest

My kid and a few of his high school friends are on their way to see Ron Artest at Living Spaces in Irvine. He’s doing a meet and greet from 3:00 to 5:00. What kind of advertising is that? Those kids don’t have money to buy furniture. Read more →

Twitter: 2010-09-12

RT @NikkiGlaser: Tell me I'm not the only one who has to get drunk to look at my checking account. # RT @eddiepepitone: Capitalism's last ad- "Since the nuclear devastation we are slashing prices! Everything Must Go!" # Read more →

False Advertising

There’s a sign in the Taco Bell/KFC drive-thru advertising a “Value Drink” for 99 cents. It looks like a pretty sweet deal because the cup is at least three feet tall. “How big is the Value Drink?” I ask the drive-thru voice. “16 ounces,” she says. “Really? It looks a lot bigger than that on the sign.” “It’s a trick,”… Read more →