Our being is a being-towards-death, ending, not on the summit of actualization, but over the cliff in the abyss of annihilation . . . Read more →
EppsNet Archive: Chocolate
Velvety
Why is it good for chocolate to be “velvety”? Do you really want a mouth full of velvet? Read more →
Five Guys in Europe: Museums
Museums: Chocolate and Picasso . . . Read more →
It’s Not About You
It has to be about your readers, who will, it’s hoped, become your customers. It has to be about making them awesome. So, for example, if you’re selling a clever attachment to a camera that diffuses harsh flash light, don’t talk about the technical features or about your holiday sale (10 percent off!). Make a list of 10 tips for being a better photographer. If you’re opening a restaurant, don’t blog about your menu. Blog about great food. You’ll attract foodies who don’t care about your restaurant yet. If you make superior, single-source chocolate, don’t write about that great trip you took to the Dominican Republic to source cocoa beans. That’s all about you. Instead, write the definitive article about making chocolate-covered strawberries. For the next 10 years, whenever a gourmand or a baker searches Google for a recipe on how to make chocolate-covered strawberries, he or she will find… Read more →