EppsNet Archive: Edward de Bono

The ‘Why’ Technique

The usual purpose of ‘why’ is to elicit information. One wants to be comforted with some explanation which one can accept and be satisfied with. The lateral use of why is quite opposite. The intention is to create discomfort with any explanation. By refusing to be comforted with an explanation one tries to look at things in a different way and so increases the possibility of restructuring a pattern. — Edward de Bono, Lateral Thinking Read more →

Challenge Assumptions

General agreement about an assumption is no guarantee that it is correct. It is historical continuity that maintains most assumptions – not a repeated assessment of their validity. — Edward de Bono, Lateral Thinking Read more →

Periodic Reassessment

Periodic reassessment means looking again at things which are taken for granted, things which seem beyond doubt. Periodic reassessment means challenging all assumptions. It is not a matter of reassessing something because there is a need to reassess it; there may be no need at all. It is a matter of reassessing something simply because it is there and has not been assessed for a long time. It is a deliberate and quite unjustified attempt to look at things in a new way. — Edward de Bono, Lateral Thinking Read more →