EppsNet Archive: Politico

Mad Libs

7 Feb 2013 /

President Barack Obama’s speeches have a familiar ring these days — no matter if it’s guns, immigration or the budget.

Tout what he’s already done. Say the public’s in his corner. Demand Congress do something. Lament Washington dysfunction. Lay out his own plan. Avoid details. Urge voters to keep up the pressure. Warn it won’t be easy. Bask in the applause.

It’s the fill-in-the-blank approach to selling a presidential agenda: same template, just adjusted for the topic.