Sweet Jesus, I followed a link to another Tom Peters e-paper this afternoon: The “PSF” is Everything (or: Making the Professional Service Firm a “Lovemark” in an Age of “Managed Asset Reflation”) After reading the title alone, I’d already overdosed on the trademark Peters abbreviations, coinages, scare quotes and extraneous punctuation. BUT . . . I have to admit I was curious about Managed Asset Reflation. What is that? Here’s how Peters introduces the term in his Tourette’s-inspired style: Hence the story that I read on 4 March 2004: Thailand’s Prime Minister, a businessman, Thaksin Shinawatra, on the day before had just opened “Bangkok Fashion City.” It’s a monster facility that aims to help make Thailand “cool” … to create Thai … LEADERSHIP IN FASHION! (Fashion = Cool = Value Added.) Economists have a way of sterilizing everything. And they managed to sterilize this one, too. The PM’s new economic… Read more →