Verbification

Reading an excerpt from the tray liner at KFC:

We plate your food while it’s still hot, and serve it at the peak of flavor perfection.

“Tell me something I don’t know,” my son says.

I didn’t know that ‘plate’ was a verb.”

“That means that they put the food on a plate.”

“I know what it means, but if you look up ‘plate’ in the dictionary, is it going to say that it’s a verb? ‘We plate your food, tray your plates and cup your drinks.'”

“We have to cup our own drinks.”

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