In the old days, greed and covetousness were seen as sinful; now they are encouraged. Jack Welch’s Winning sets the tone. The author grins manically from the cover – despite the silver hair, manicured nails and perfect teeth, he looks like Beelzebub incarnate.
But why is “winning” so great? Because, says Welch, it enables people to make lots of money which . . . erm . . . enables them to “get better healthcare, buy vacation homes, and secure a comfortable retirement”. That’s it. Those are the three goals of our mortal existence, otherwise known as more pills, more mortgages and more burglar alarms. Whatever happened to joy, pleasure, brotherhood? Whatever happened to enjoying life? Whatever happened to creativity? Whatever happened to love?