Why Craigslist Doesn’t Have Text Ads

8 Dec 2006 /

The privately held Craigslist has been approached about installing text ads on the site, and the potential revenue is “quite staggering,” [CEO Jim Buckmaster] said.

But, Buckmaster deadpanned, “No users are suggesting we run text ads.”

Craigslist is an exception to the rule that a lot of Internet companies talk about putting users first, but when it comes down to a tradeoff between what users want and a boatload of money, they go for the money.


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