29 Jan 2010 /

As design thinkers, the problems we are trying to solve are rarely our own—they are those of a particular user; in order to design for the user, we must build empathy for who they are and what is important to them. . . .

The best solutions come out of the best insights into human behavior. . . .

We engage to…

  • Uncover needs that people have which they may or may not be aware of
  • Guide innovation efforts
  • Identify someone to design for
  • Discover the emotions that guide behavior

No Comments on Empathize »

Why not be first?

TrackBack URI

RSS feed for comments on this post

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>