As design thinkers, the problems we are trying to solve are rarely our own—they are those of a particular user; in order to design for the user, we must build empathy for who they are and what is important to them. . . .
The best solutions come out of the best insights into human behavior. . . .
We engage to…
- Uncover needs that people have which they may or may not be aware of
- Guide innovation efforts
- Identify someone to design for
- Discover the emotions that guide behavior