Why In-Page Navigation Links Matter More Than Menus

Before you spend hours debating with your colleagues and clients on how your menus should look, there’s something you should know. Users spend more time with in-page navigation links than they do with menus. In fact, some users don’t even look at menus. What users look at is page content. And that’s where they often go to navigate.

One firm has experienced this many times with users in their eyetracking research.

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