EppsNet

Imagine and identify the few properties of your product or service that will gratify the customer’s need. Visualize the properties, desire them yourself, and everywhere ensure and intensify their presence.

— Jim McCarthy

As design thinkers, the problems we are trying to solve are rarely our own—they are those of a particular user; in order to design for the user, we must build empathy for who they are and what is important to them. . . .

The best solutions come out of the best insights into human behavior. . . .

We engage to…

• Uncover needs that people have which they may or may not be aware of
• Guide innovation efforts
• Identify someone to design for
• Discover the emotions that guide behavior

— D.School Bootcamp Bootleg

I saw one of these upside-down bottles at Black Angus the other night . . .

The frustrated diner battling a ketchup bottle is part of our cultural vocabulary, and the solution turns out to be as simple as turning the problem upside down!?

I couldn’t decide if this was a stroke of brilliance or whether we’re all fools for not thinking of it decades ago . . .