Over the past few years, marketing has become much more inclusive in terms of using models of all ages, shapes, sizes, colors, not retouching the photos, etc., rather than saturating our lives with images of flawless, unattainable beauty. Why is this not a terrible idea? Of course, we’re all beautiful in our own way, but from a marketing perspective, the ideal consumer is someone who is anxious, depressed and constantly dissatisfied. Academic studies from the most respected institutions show that sad people are bigger spenders. Helping people feel better about themselves the way they are may be laudable, but it doesn’t make the cash box jingle. P.S. I’ve never worked in marketing but I think I’d be good at it. Although I would also hate it. Read more →
EppsNet Archive: Models
For Some Reason, I Thought Transgender Models Would Be Smarter Than Regular Models
L’Oreal SACKS its first transgender model after she blasted ‘ALL white people are racist’ in shocking Facebook rant — The Sun The Facebook post, since deleted, said (WARNING: British spellings ahead): Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people. Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggression to terrorism, you guys built the blueprint for this s***. Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege. Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk. Until then stay acting… Read more →