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• RT @capricecrane: So is this the Tiger Woods press conference where he decides who gets the final rose? #
• Four Ways of Looking at Twitter – Harvard Business Review: http://bit.ly/9TTYFi #

Tiger Woods and Chris Henry are just the latest examples.

“Your role model,” I say to my son, “should be that guy in the Miller Lite commercial who saves his beer and lets his girlfriend drop off a cliff.”

Please forgive me…but sometimes I get very emotional…when I talk about my son…. My heart…fills with so…much…joy…when I realize…that this young man…is going to be able…to help so many people…. He will transcend this game…and bring to the world…a humanitarianism…which has never been known before. The world will be a better place to live in…by virtue of his existence…and his presence…. I acknowledge only a small part in that…in that I know that I was personally selected by God himself…to nurture this young man…and bring him to the point where he can make his contribution to humanity…. This is my treasure…. Please accept it…and use it wisely…. Thank you.

— Earl Woods, 1996

I’ve learned to trust the subconscious. My instincts have never lied to me.

That’s why I know I can handle all this, no matter how big it gets. I grew up in the media’s eye, but I was taught never to lose sight of where I came from. Athletes aren’t as gentlemanly as they used to be. I don’t like that change. I like the idea of being a role model. It’s an honor. People took the time to help me as a kid, and they impacted my life. I want to do the same for kids.

— Tiger Woods, 1996

I get home from the gym and say to my wife, “I’m in such great physical condition, it’s a shame I’m not having an affair with 10 women like Tiger Woods.”

“Women care about money,” she says. “You don’t have 10 billion dollars so forget it.”

“Oh. Okay.”

Product endorsement is “implicitly aspirational”:

The grandaddy of such advertising in the modern age, of course, is three simple words: “Be Like Mike.” Once you’re asking people to be like you, you’re inviting them to wonder about the “you” they’re supposed to want to be like. End of privacy. In case your agents, lawyers, managers, and other handlers didn’t mention it, that’s the deal.

— Harry Shearer