The Importance of Doing Meaningful Work

The Road to Ribblesdale

Over the course of each academic term, he asks undergraduate and graduate business students three questions:

  1. A year out of this program what do you expect your job will be?
  2. What kind of job contributes the most to general well-being?
  3. Practicality aside, if you could be doing anything 10 years from now, what would it be?

What’s striking is that there is almost no overlap among the students’ answers to these questions. . . .

The question then becomes: Why are students studying so hard and paying so much to reach objectives that are neither what they dream of nor what they think of as especially responsible?

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