Over the past few years, marketing has become much more inclusive in terms of using models of all ages, shapes, sizes, colors, not retouching the photos, etc., rather than saturating our lives with images of flawless, unattainable beauty. Why is this not a terrible idea?
Of course, we’re all beautiful in our own way, but from a marketing perspective, the ideal consumer is someone who is anxious, depressed and constantly dissatisfied. Academic studies from the most respected institutions show that sad people are bigger spenders.
Helping people feel better about themselves the way they are may be laudable, but it doesn’t make the cash box jingle.
P.S. I’ve never worked in marketing but I think I’d be good at it. Although I would also hate it.
